Experience

The journey so far — across industries, roles, and a lot of lessons learned.

13+ Years
6 Industries
5 Roles

Career Timeline

2021 - Present

Technology Director

Financial Services

Leading platform strategy and technology operations for a growing financial services firm. It's a regulated industry, which means thinking carefully about governance and compliance while still trying to move at pace. The challenge is finding that balance — being rigorous without being slow, being compliant without being bureaucratic.

2017 - 2021

Head of Salesforce Delivery

HR & Workplace Relations

Built and led the Salesforce function from scratch at a rapidly scaling enterprise. Started as a Business Analyst, progressed through Delivery Manager to Head of Delivery over four years. This was where I really learned what it takes to build and lead teams — hiring, mentoring, creating structures that work, and navigating the politics of a fast-growing company. The business scaled significantly during this time, and the technology had to keep up.

2015 - 2017

Salesforce Platform Manager

Education & Real Estate

Platform management and senior analyst roles across education technology and property sectors. This is where I started taking on more strategic work — translating business problems into technical solutions, working directly with founders and executives, and learning how to prioritise when everything feels urgent.

2012 - 2015

Business Systems Manager

Digital Marketing

Managed Salesforce for a global digital marketing agency with operations across ANZ, US, UK, and APAC. My first experience working with international teams and coordinating across time zones. Also my first big data migration project, which taught me a lot about what can go wrong and how to plan for it.

2010 - 2012

Support & Consulting

Telecommunications

Where it all started — campaign support, Salesforce administration, and fault management consulting. These early roles taught me the fundamentals: troubleshooting, user empathy, and the importance of understanding the human side of technology. Everyone should spend time in support; it changes how you think about everything you build afterwards.

What I Work With

Salesforce Expertise

Sales Cloud Service Cloud Marketing Cloud Experience Cloud Platform Development Apex & LWC Flows & Automation

Integration & Data

REST/SOAP APIs Middleware Data Migration Data Architecture Analytics

Delivery

Agile/Scrum DevOps Release Management CI/CD

Leadership

Team Building Stakeholder Engagement Strategic Planning Change Management

Want to know more?

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